The team beautifully crafted the meaningful integrated performance campaign by combining the Myanmar tradition of gifting elderly and loved ones during the festive season and the best gift in the pandemic, the gift of wellness. The over 180 years old BRAND’S products are trusted for enhancing people’s lifestyles and building a stronger IMMUNE system, and it became the best festive to engage with the consumer to pledge to “spread the wellness” by sending the gift of wellness through BRAND’S online store and client’s partner E-commerce platforms.