E-LAN: Mothers deserve more time outside the kitchen

The team broke the norm of only women being in the kitchen and boldly told that mothers deserve more time outside the kitchen. The new commercial campaign for the iconic brand E-LAN aims to connect with the product’s unique selling point of higher degrease efficacy with less effort and time, as well as recruit proxy users to switch to E-Lan dishwashing liquid while preserving the brand’s consistent messaging.