Harpic Doorstep Challenge
The team accepted a challenge to introduce Harpic, the No.1 toilet cleaner in the world, in Myanmar, alongside its globally successful “Door Challenge!”
Harpic’s first step in Myanmar was a resounding success with a new commercial, influencer campaign, and social media activities. It not only spreads the news about Harpic’s arrival but also about its efficiency in taking Myanmar people’s cleaning habits to the next level and enjoying the bacteria-free superior clean toilets.
Harpic Challenge didn’t stop at our doors, it went further and knocked at the social influencers’ doors. We collaborated with Influencers from different categories and created buzzes on social media. We gained 12 Million Impressions, 8.4 Million Reach, and total minutes of content viewed of 3.4 Million.