The gifting well resonates with Myanmar’s culture. The team came up with the idea of this sweet and warm gesture when creating a beautiful World Heart Day campaign for the renowned insurance company, Prudential Myanmar. Messaged to give the heart the gift of health, free teleconsultation provided by Prudential and never ignore the signs that the heart sends while stitching the brand value of “WE DO HEALTH” and taking this opportunity to DO MORE for the community.