The team brought up the idea of now and the future with a connection with the uncertain world, when the renowned insurance company, Prudential Myanmar wanted to deliver the message to the consumer that among other benefits of insurance, they can also enjoy the tax reliefs benefit, and also introduce their first-of-its-kind Prudential Tax Reliefs Calculator. The team managed the entire creative, digital, and media rollout for “Save now and save for the future” and spread the message to the masses.