India’s leading insurance company, Reliance General Insurance, faced the issue of people avoiding insurance advertising materials. The team stepped in and planned an 8-month Massive Media plan for 3 major platforms, Facebook, Instagram, and Twitter with a multi-set of audiences.

Reaching over 40 million people with 5.1 million engagements. More than 5.8 million people have enjoyed the content, and more than 200,000 people have clicked on the link after the awareness driven on every post. The team ended the campaign with an overachieve of 205% in terms of the promised KPIs.